Tuesday, February 1, 2011

Do Women Always get what they want? Diamond.com

A recent poll determined that when women were asked, "Do you influence the gifts your significant other buys you?", almost 82% of the respondents said, "Yes."

Of course, ranking very high on most women’s list is the gift of diamonds since, fortunately, you don’t have to be Natalie Portman or Sandra Bullock to have a special relationship with diamonds. In fact, the power of suggestion is sometimes all it takes.

Maddy Dykwald, author of the new book "Influence", believes that women’s soaring economic power is transforming the retail landscape, adding that, "Historically women have been the chief domestic purchasing agents for their family. What's new is that their influence is being felt outside the home. Purchases traditionally in men's domain--like cars--are now also influenced by women.”

This poll was launched by Diamond.com.

About Diamond.com

Diamond.com is the online source for everything diamond. It’s a place for woman who are achievers and influencers; women who are not just passively waiting for jewelry to be bought for them. Because even when today’s woman receives jewelry, you can be sure her input was influential or determining, especially when the gift is one of diamonds.

So how does a woman influence what a man buys her? By registering her choices online at her favorite retail site. Here are a few ideas:

A Diamond Necklace

5 1/2 ct. tw in 18K White Gold, $5,195


Pop the Question!

1 1/2 ct tw Diamond Engagement Ring in 14K White Gold, $1995


Tennis Anyone? Diamond Tennis Bracelet

4 ct. tw. In 14K White Gold, $3,995


Diamond Solitaire Stud Earrings

1/2 ct tw screw back in Platinum, $800


Diamond Flower Pendant

1/4 ct. tw. In Sterling Silver w/Chain, $250


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