40% off one item coupon at Borders with Borders Rewards Card until 2/14

Borders Rewards Members can save 40% on the list price of one item until 2/14 with this coupon in store or you can use the coupon online with code BGU1523U

Valid with Borders Rewards membership only. Offer cannot be combined with any other offer, promotion, sale pricing, coupon, or discount, including group discounts, except Borders Bucks, Borders Rewards Plus 10% off purchase-price and Personal Shopping Day 10% off purchase-price discounts (10% off purchase-price discounts are taken after all other discounts are applied, including this offer and Borders Bucks, if any; Personal Shopping Day discount is valid in-store only). Offer Excludes: Borders Rewards Plus memberships, previous purchases, special orders, shipping, gift cards, coupon books, newspapers, magazines, comics, used merchandise, textbook rentals, audiobook downloads, music downloads, vinyl LPs, Rosetta Stone® software, tax software, video games, all electronics (including eReaders), eReader Protection Plan Packs, and certain eBooks (see the Details section on the applicable eBook product page on Borders.com to determine if excluded), as well as posters, arts & crafts, and scrapbooking items purchased online. Single-use only: One coupon or promo code per customer during the valid period. Original coupon must be relinquished at time of purchase. Void if copied, transferred, and where prohibited by law. Any other use constitutes fraud. Cash value .01¢. Not redeemable for cash. Valid 2/11/11-2/14/11 at U.S. Borders, Borders Express, and Waldenbooks stores and at Borders.com until 11:59 PM PT on the last day of the valid period only.